Exporting Essentials

Conduct detailed market research (Business climate) to determine if there is a need for your product or service.

Package your product or service to be notably different.

Size your product or service so one can see that yours is notably different from that of others, listen to customers!

Determine the size of the market you are entering. Ad agencies and market research in the foreign company predicts well.

Regularly visit customers who are involved in your business transactions.

Practice patience and always assume that, if something isn’t working, you aren’t trying hard enough.

Participate in industry wide trade shows.

Considering a partnership, strategic alliance or joint venture with a reputable firm in the country.

Develop attractive four color printed e-brochures – preferably bilingual.

When customers inquire, know the basics about your product, also the USP.